Professional Certified Coach, Mental Performance Consultant, L&D Specialist, Army Veteran

I’m Tony U. Francisco, Ph.D.—performance coach, strategist, and builder of high performance.

My work lives at the intersection of sport and performance psychology, leadership, learning & development, and high performance. I help ambitious people train their minds the same way elite performers train their bodies—systematically, relentlessly, and with intent.

My path was shaped by self-doubt, pressure, identity crises, and repeated confrontations with who I was versus who I knew I could become. I’ve lived inside that gap. And at some point, I made a decision that changed everything: I would stop outsourcing my future to circumstance and start training for it.

What followed was a long apprenticeship in truth. I studied how elite athletes, military leaders, executives, and high performers train under pressure and sustain excellence over time. Then I built systems to apply those lessons in real life.

The key to success is building a relentless mindset built on daily actions. Trust me, I know this is easy to say. It’s hard to do. Change is hard; that’s why a coach is necessary. The best in the world have coaches, so why not you? And you need someone in your corner who helps you see the next level and holds you accountable to it. That’s my role. I bring clarity, energy, and a disciplined process for moving forward. I won’t sell you fantasies, but I will help you build a stronger identity, sharper focus, and a repeatable process for winning—one rep, one decision, one breakthrough at a time.

The requirement is simple, but not easy: be willing to do the work and open to the process.

If you are ready, I’ll meet you in the arena.